Search Engine Optimization – Do You Wear a White Hat or a Black Hat?
There seems to be a lot of confusion about search engine optimization (SEO) and how Google treats sites that use SEO. In fact, Felissa from Two Little Cavaliers talks about black hat SEO techniques in...
View ArticleCommon SEO Mistakes and Best Practices
In this video, Google’s Maile Ohye runs down 5 of the most common mistakes she sees in search engine optimization and concludes with her recommendations for best SEO practices. If you’re a blogger or...
View ArticleGoogle Snippets: What Are They, How Are They Derived and How You Can Improve...
Getting ranked on Google is one part of the SEO battle. But once your site shows up on a Google search page, you’ll want to make sure that the description offered there will pique a searcher’s...
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What To Do When You’re Attacked Online
How would you handle an online attack? Photo courtesy of Thomas Fisher Rare Book Library/Flickr.com At one time or another it could happen to all of us. We’re attacked online. Whether it’s an errant...
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Surviving a Penquin Attack – Google Style
As Google continues to roll out minor updates to its Penquin algorithm, this infographic offers some great advice on protecting your site from penalties. The best defense for any Google algorithm...
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How to Insert a Photo or Image from a URL to a WordPress Post or Page
We’ve discussed how to upload a photo to your WordPress database and insert it into a post. Today, we’re going to discuss how to insert a photo from another URL on a WordPress page or post. This is one...
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Why and How to Create a Google Alert
Google Alerts are a great way to keep track of the discussion surrounding any topic. They can be used for many different purposes. Set up a Google Alert for your name and/or your business name to...
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Using Meta Tags Correctly in Your Blog Posts
Meta tags are an important aspect of writing any blog post and optimizing for search engines. The most important metatags are: the meta title the meta description the meta keywords These meta tags will...
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WordPress Blogging Secrets
WordPress (Photo credit: Adriano Gasparri) I was recently introduced to this post about the best-kept WordPress secrets through a Facebook group of which I’m a member. Several of my fellow bloggers in...
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How and Why to Use a NoFollow Link
A nofollow link is a hyperlink that contains an attribute within the HTML code for the link which tells Google not to confer credit for the link. In other words, the nofollow attribute tells Google...
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Photos in Blogging – Avoid Lawsuits by Using Images Legally
Copyright (Photo credit: A. Diez Herrero) We’ve talked on this blog before about using photos and other types of images in your blog posts. We’ve talked about the reasons why you might want to use an...
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Music Copyright, Video and Fair Use Laws
Seal of the United States Copyright Office Photo credit: Wikipedia In the last post I published discussing the potential for lawsuits in relation to using images without permission on your blog or...
View ArticleHow to Get More Traffic to Your Website or Blog – Without Offending Google
With all the changes going on with Google’s algorithm, it’s really crucial to understand what does and does not help your website. By the same token, you also need to know what will get you traffic and...
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Cat Proof Your Computer with a (Free) Backup Plan
Where are your cats when you’re working on your computer? If you’re house is anything like mine, they’re right next to you. One of my cats even likes to chase the cursor as it moves around the screen....
View ArticleGoDaddy Outage Affects Millions of Websites and Small Businesses
Many of you probably already know about the outage that disrupted service to millions of websites hosted by GoDaddy.com yesterday, September 10. The outage caused disruption to many associated small...
View ArticleBusiness Website or Social Media? Do You Need Both?
The subject of whether to maintain a website for your business or market exclusively through social media channels is one that we’ve talked about here before but it’s one that keeps coming up...
View ArticleDeveloping a Logo for Your Brand
If you read this blog often or visit this website on a regular basis, you may have noticed a change in the design. Specifically, I’ve added a new logo. To be truthful, designing a logo is something...
View ArticleGoogle Now Allows Webmasters to Disavow Bad Inbound Links
Google has announced the availability of a new tool that allows webmasters (and bloggers) to disavow bad inbound links. Essentially, this tool treats the inbound links that you specify as if they have...
View ArticleHow to Turn Your Website Into a Selling Machine
When we build our sites, we expect them to do a certain job. For most of us, that job is selling. Whether it’s selling us, our businesses, or our product, if a site that’s meant to be a sales tool...
View ArticleThe Death of SEO? How to Build an Online Presence Google will Love!
With all the changes to Google many Internet gurus have predicted the end of SEO. Well, it’s not the end per se, but rather a change from the way we used to market online. The reason Google is making...
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